Hyundai’s Genesis full-size sedan takes aim at established luxury cars like the BMW 5 Series and Mercedes-Benz E-Class with its rear-wheel-drive layout, available V-8 power and upscale features. Primary competitors include the Buick Lucerne, Chrysler 300 and Toyota Avalon.
A year after rocking the U.S. with its Genesis luxury sedan (Cars.com’s 2009 Car of the Year), Hyundai has launched a sport coupe of the same name. Though the cars seem utterly different in character, they share a rear-wheel-drive platform and an engine. Positioned as an affordable sports car, the Genesis coupe is in a price class with the Ford Mustang, Chevrolet Camaro, Nissan 370Z and such. Like the luxurious Genesis sedan, however, Hyundai hopes it will go toe-to-toe with the Infiniti G37 coupe, one of the benchmarks used during the new car’s development.
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